“Imagine a 2,500-year-old art form, rich in culture and color, but the artists behind it earn less than $5 a day.
That’s the reality of Madhubani painting—one of India’s most iconic visual traditions, now at risk of fading.
At Hasthm, we’re on a mission to digitize this heritage and build a global brand rooted in Mithila.”
“Today, thousands of Madhubani artists are disconnected from the global market.
They face poor visibility, exploitation by middlemen, and no digital presence.
Meanwhile, the world is hungry for authentic cultural content, digital collectibles, and purpose-driven design.
There’s a massive gap between traditional Indian art and the modern digital economy.”
“Hasthm is a CultureTech platform that connects Madhubani artists directly to the global market.
We enable them to sell art, prints, and merchandise, license their designs for fashion and media, and even tokenize their work as NFTs.
Our artist-first approach ensures fair trade, digital training, and community upliftment—while building a scalable IP business

Pottery
Textiles
Basketry
Leather Goods
Jewelry
Woodwork
Ceramics
Carpets
Embroidery
Mithila painting
Regional Painting
Bamboo Products
